Albion 2 Ipswich 0 - Verdict
Dominant Albion cruised to a third successive Championship victory with only Ipswich goalkeeper Richard Wright preventing a Baggies rout against Ipswich.
Roberto Di Matteo's men were 2-0 ahead at half-time through Youssouf Mulumbu's emphatic maiden Albion goal and Robert Koren's superb first strike of the season.
It could have been several more were it not for a man-of-the-match display from Wright between the sticks for the woeful visitors.
His heroics continued after half-time, as he saved well from Jerome Thomas and kept out a weak Luke Moore penalty.
Albion were well on top in the opening half-hour and they could have been in front as early as the fourth minute.
A sliced shot by Robert Koren turned into a useful pass for Brunt, who advanced down the right and crossed into the box, to where Koren had continued his run.
The Slovenia's downward header hit the ground and was creeping inside the post, until Wright thrust out his right hand to save.
It took just six more minutes for Albion to get their noses in front, as their pressure paid off.
Jonas Olsson's header from a Chris Brunt corner was blocked on the line by David Wright by Jonathan Stead cleared only as far as Mulumbu, whose low skidding shot flew past Wright.
Brunt and Luke Moore were then both denied by the goalkeeper as Albion continued their domination, with Connor Wickham's shot straight at Scott Carson in the home goal the closest the visitors went.
The Baggies doubled their lead six minutes before the break. A fine move ended with Koren playing a neat one-two with Chris Wood on the edge of the box, before rounding Wright and finishing neatly.
On the stroke of half-time Moore teed up Wood, whose low shot was turned around the post by Wright.
Ipswich rallied briefly at the start of the second half and Carson had to make a smart double-save to deny Alan Quinn and Liam Trotter, but the Baggies continued to make the running.
Substitute Thomas was denied by another excellent Wright save and Ipswich's only other chance was a header from a corner that Pim Balkenstein thundered wide.
Albion should have wrapped it up on 74 minutes when Shaun Cummings was sent tumbling in the box by Tommy Wright.
But Moore's tame penalty was saved by Wright and the striker put the follow-up wide.