Snapped up from Yeovil in 2017, Morton has experienced a whirlwind 12 months.
This time last year the 20-year-old was working to recover from an anterior cruciate knee ligament injury picked up while he was on loan at Braintree.
But the youngster battled his way back to fitness and went on to join Northampton on a temporary basis in January.
And his eight goals in 12 games effectively fired the Cobblers to promotion with Morton netting in the play-off semi-final and final. And that form has led to Albion offering the forward a new contract, with just 12 months remaining on his current deal.
“Callum did unbelievably well at Northampton,” Bilic said. “When I joined the club I liked to talk to him in the gym.
“He was big time injured. But he was working every day, every day, every day.
“I spoke with him a lot of times, he wasn’t training with the group but I had a lot of chats with him.
“I didn’t know him as a player but to see that character – he has got something special. He is made of steel.”
Morton is yet to make a senior appearance for Albion.
Breaking through next season will be ever tougher for the striker following the club’s promotion to the Premier League.
But in a previous interview, he stated he is willing to go out on loan again next year. “The aim when you are at your parent club is always to play first-team football there,” he said.“But if that’s not possible for whatever reason, or if they don’t think I’m ready yet, then I’ll happily go on another loan to whatever level is deemed necessary for me to play.”