Walsall announce new sponsorship deal with HomeServe

The company, which provides home insurance and utility maintenance, employs more than 1,700 people at its headquarters in Cable Drive, Walsall, as well as a further 1,500 around the UK.

HomeServe, who have been sponsoring the Saddlers for the past three years, have now agreed a new deal that will see their name on shirts and around the Banks’s Stadium for the next five years.

“This deal cements our dedication to supporting a football club that is woven into the fabric of our home town,” said HomeServe Membership chief marketing officer Greg Reed.

“We’ve been based in Walsall for over 20 years and we’re passionate about investing in local business and giving something back to our community. It’s important to us and it’s a huge part of who we are.

“This club is the heartbeat of our community and its family-focused ethos makes it a perfect partner for HomeServe.

"On top of that, many of our people are big Saddlers supporters and we can’t wait to see our new logo on the club’s new shirt when it’s revealed next month – and on the club’s kits for the next five years.”

Walsall finished the 2016/17 season in 14th place in League One – but with HomeServe’s support, chief executive Stefan Gamble says the club is targeting an improved showing next term.

“HomeServe and Walsall FC are two organisations with deep-rooted connections to our town," he said.

"We’re incredibly proud they have agreed to extend their deal as the club’s principal partner for the next five years.

“We’ve enjoyed an incredibly close and successful relationship over the past three years and to us this new deal is so much more than just a sponsorship."