Parents are ditching screens this Christmas in favour of the new Yoto Player 4th Generation


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The fresh 4th Gen Yoto Player has arrived for pre-order alongside a brand-new Gruffalo audio card — and it could be a festive game-changer.
Christmas shopping is already kicking off and a screen-free audio gadget is tipped to be a huge festive hit. The freshly unveiled 4th Gen Yoto Player has landed on pre-order for £119.99, with deliveries kicking off from October 15.
While it is far from the cheapest gift on the market, the popular device promises an alternative to handing youngsters an iPad, especially when settling down at bedtime. Built for everyday use rather than gathering dust by January, the upgraded fourth-generation model comes with a built-in night light for little ones who need a comforting glow.
It features daytime stories and music, morning Yoto Daily content, and soothing sleep sounds for the evening. Children simply insert a Yoto Card to get going, while a green button hands youngsters easy independent control without needing mum or dad to set it up.
To accompany the launch, a new Gruffalo Granny card based on Julia Donaldson's classic tales has hit shelves early and is available to buy immediately. Though owners of earlier models may want to weigh up the £119.99 price tag, the revamped system is targeted as a year-round investment for families wanting screen-free entertainment.
The new Yoto Player 4th Gen is available to pre-order for £119.99. Orders will be dispatched from October 15, while the Gruffalo Granny card is already on sale.