World's Biggest Primark in Birmingham confirms closure of much-loved Disney cafe

Primark has confirmed the closure of a much-loved cafe in it’s Birmingham city centre store.

The Disney cafe was once a celebrated feature of the store, which is known for being the biggest Primark in the world, known for it’s Mickey Mouse pancakes and fruit skewers.

Fans of the cartoon mouse and his pals, young and old, would visit from across the country when the cafe first appeared in April 2019.

But after a review of the store’s features, Primark have confirmed the Disney cafe has now closed permanently, as of Wednesday (May 6) and that customers will notice other concessions closing over the next 12 months.

A Primark spokesperson said: “We know how important our stores are to our customers and we're constantly reviewing them to ensure we provide the best shopping experience.

“As we’ve expanded our own product offering, we are adapting our spaces so that each store is best set up to cater to local customer preferences.

“As part of this, we have been reviewing our in-store concessions and considering how we maximise and best use the space we have in our stores.

“Over the next 12 months customers will start to see the closure of some concessions.

“These decisions are being informed by the size and location of each store.

“We’re committed to working with our valued partners to manage this process with care and transparency, supporting them throughout.”