Black Country milkman Carl is among cream of the crop

Carl Price, from Wolverhampton, has secured one of the six semi-final places, with the possibility of being crowned milk&more Milkman of the Year 2017 on April 24.

The competition received a total of 10,000 nominations from customers across England and Wales who nominated their favourite milkman.

The 52-year-old currently serves the Brownhills, Norton Canes, Heath Hayes and Hednesford areas.

He says his favourite part of the job is working outdoors, meeting his customers and the relationships he has built with them throughout his career.

"I am so pleased to be recognised for a job I love, by people I consider friends, he said.

"We're a team at milk&more, and we are all really focused on the service we provide and our role within the local community.

"It's my goal to make sure that my customers have everything they need, when they need it, so to be nominated by them means the world to me."

A milkman for 33 years, he beat off stiff competition from just under 1,200 milk&more milkmen due to his 'caring nature, reliability and friendly service' through numerous nominations received from customers.

Ron Rennie, operations manager at milk&more's Wolverhampton depot, said: "Carl is a good lad and a real example. He goes above and beyond for his customers."

"He goes above and beyond for his customers.

"He has been known to run errands and change the odd lightbulb, that sort of thing.

"In today's society that goes a long way and is appreciated by customers.

"Today being a milk man is so much more than just delivering the milk, you have a real role to play in the community."