West Midlands businesses urged to support rally weekend
Festival will be held alongside Hills Ford Stages Rally at Weston Park
Local businesses and traders, charities and motorsport suppliers are being invited to support a new rally festival taking place later this year.
The event is being held at Weston Park near Shifnal and will accompany the opening day of the Hills Ford Stages Rally weekend in September.
The Hills Ford Stages Rally is organised by Cheltenham Motor Club.
The race and festival are expected to bring together around 150 rally cars alongside family entertainment, education, road safety initiatives and local businesses.
There will also be a trade village, food and refreshments and interactive attractions throughout the day.
The organisers said the festival element of the rally weekend formed part of its commitment to supporting Shropshire's economy by encouraging visitors to spend longer exploring the county, discovering local businesses and helping ensure the wider community benefits.
Thousands of visitors are expected throughout the day, meaning exhibitors will have the opportunity to showcase their products and services to rally fans, families and visitors from across the UK.
They said that, rather than creating a traditional trade show, they were aiming to build a welcoming community festival that celebrated local enterprise while introducing thousands of visitors to everything the region has to offer.
Trade stand applications are now open to businesses of all sizes, charities, community organisations and motorsport suppliers.
A spokesperson said: "We're building this together. Our aim isn't to maximise pitch fees, it's to create an event that local businesses are proud to be part of from the very beginning.
"It's about giving back and building something that benefits the communities of Shropshire while creating a fantastic experience for everyone who visits. We want Weston Park to become much more than a place to watch rally cars.
"Our vision is to create a Rally Festival where families can enjoy a great day out, discover local businesses, explore motorsport, learn about careers and even find out how they can become part of the sport themselves."
Any business interested in exhibiting at the rally festival on Saturday September 19 can email [email protected].
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