Up to 300 jobs to go at Jaguar Land Rover as West Midlands based car maker commits to transformation programme

JLR has announced up to 300 jobs are at risk as the West Midlands-headquartered luxury car manufacturer looks to evolve its operating model.

The car maker, which has large manufacturing bases alongside the M54 near Wolverhampton and Telford, as well as in Solihull, said it has launched a “redeployment and displacement programme” as it works to transform the business.

The news comes just under a year after JLR was hit by a major cyber attack which halted production at its UK factories for five weeks and was estimated to have been the most financially damaging cyber event to have ever hit the UK - costing the country around £1.9 billion. The cyber event, which began on September 1 last year, also came amid concern around the imposition of tariffs on companies importing goods into the USA.

JLR said it expects “less than 300 staff to leave the business” as a result of the transformation process and that workers under threat of redundancy would be supported to find alternative roles within the company where possible.

A statement issued by the car marker said: “As we evolve our operating model to accelerate the growth of our House of Brands and deliver our next-generation vehicles, we are transforming our business to improve decision-making and performance.

“As part of our ongoing transformation initiatives, we have launched a limited redeployment and displacement programme. Impacted colleagues will be supported to find alternative roles wherever possible, alongside the option of voluntary early exit.”

The company, which is headquartered in Coventry, said only salaried and management graded colleagues were affected, with hourly production workers not at risk.

News of the proposed job losses comes a month after the luxury British car marker announced plans to unlock double‑digit revenue growth by offering greater propulsion flexibility on its Range Rover and Defender models and refocusing its strategic intent on the North America market.

Chief executive officer PB Balaji told investors on June 17 that the next phase of JLR’s Reimagine strategy would focus on maximising the strength of the company’s House of Brands, growth and building resilience. The company also reconfirmed its commitment to invest £18bn in future technologies, vehicle platforms and transformation.