'Holidays are coming!': Coca-Cola Christmas Truck Tour in Staffordshire today - times, location and what to expect

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Thousands upon thousands of people rush to see the iconic Coca-Cola-branded lorry each and every year, with Brits across the country being given an extra touch of festive magic during the holiday period.

However, one location the illuminated red truck is promised to visit is The Mill House pub, in Burton-on-Trent, Staffordshire. 

The truck is expected to stop at the pub between 12pm and 8pm, with hundreds to possibly thousands of visitors expected. 

Those who brave the chilly weather will be able to grab a range of free Coca-Cola merchandise, play festive games, and have a chance to have their photos taken with the iconic truck.

This year, Coca-Cola bosses have decided to keep the exact top under wraps, teasing only a few locations at a time.

Last year, the Coca-Cola Christmas Truck Tour attracted 53,000 visitors during its stop-offs in several UK cities. 

Elodie Peribere, Senior Marketing Director for Coca-Cola Great Britain and Ireland, said: "Coca-Cola remains synonymous with Christmas, and we're delighted to bring back our iconic Truck Tour.

“This year, we’re encouraging everyone to ‘Refresh Your Holidays’ and take a well-deserved pause to create uplifting moments with loved ones.

"Our continued partnership with FareShare, with our donation equivalent to 1 million meals, is incredibly important to us, and we hope to make this Christmas a little more meaningful for thousands of people across the country."

The full schedule of tour stops is expected to be released on the Coca-Cola Instagram social media channel in the coming weeks, with visitors also able to get regular updates via their Coca-Cola website.