See new images of what Hednesford Town's new Keys Park stadium will look like

New artist images of how newly promoted Hednesford Town’s proposed new stadium will look when the development is completed - have been unveiled to fans by the club’s bosses.

The computerised paintings give a taste of what supporters can expect as the club moves towards the next phase of its major transformation scheme to create improve facilities for supporters, and a fan zone which can also be used as entertainment space. They show a purpose-built accessibility stand and an interior socialising space as Keys Corner moves from vision the planning phase to construction work.

In May the Pitmen won promotion to National League North when they beat Warrington Rylands 5-4 on penalties at Keys Park, in Keys Park Road.

The building development forms part of the club’s ambition to improve the match day experience by improving accessibility, the atmosphere and catering to make the ground a regional sporting, social and community destination year round.

Hednesford Town Football Club’s chief executive Marvin Robinson said: “Keys Corner is not just about building a new bar, a new fan zone or a new corner of the stadium. It is about raising the matchday experience at Keys Park and showing the type of football club we are becoming.

“One of the most important parts of this development is the accessibility stand. Disabled supporters should never be an afterthought in football, and we also have to be honest that this season the experience for some disabled supporters has not always been where we want it to be.

“In many cases, that has reflected the existing limitations of Keys Park, and those limitations have become more obvious as our crowds have grown significantly. That is why this project matters. It is about listening, learning and building something better.”

The stadium’s major new interior social space is being designed to be part of the new beating heart of the park with plans for a multi-purpose space to be used during matches, for live entertainment, street food, hospitality, private hire, business events, community activity and club functions.

The aim is to give supporters a reason to arrive earlier, stay longer, meet friends and family, enjoy food and drink and feel part of a stronger matchday occasion. Beyond matchdays, it will give opportunities to host events, bring new audiences into the site, support local partners and increase commercial revenue.

“Football will always be the heartbeat of this club, but modern football clubs have to create life beyond the 90 minutes. The best regional destinations give people multiple reasons to visit. They combine food, leisure, events, atmosphere, family time and a sense of place. That is the direction we want Keys Park to move in. We want to grow from being a local football team into a respected football club with a matchday experience that matches our ambition.

“Keys Corner is a major step in that journey. It will raise the matchday experience at Keys Park, improve accessibility, create more energy around the stadium and help us develop Keys Park into a true regional sporting, social and community destination.

“The vision is becoming real. We want to grow from being a local football team into a respected football club with a matchday experience that matches our ambition.

“Keys Corner is a major step in that journey. It will raise the matchday experience at Keys Park, improve accessibility, create more energy around the stadium and help us develop Keys Park into a true regional sporting, social and community destination,” Mr Robinson added.

The club says the project reflects its wider strategic philosophy to be ‘Best in Class, Local First’. Last year, the club installed a state-of-the-art playing surface at Keys Park which was built in 1990s , at a cost of around £1.6 million the second of its kind in the world after Everton's new Bramley-Moore Dock stadium.