New major pop culture store known for popular 'blind box' toys opens at Merry Hill
Miniso opened its doors at the shopping centre on Friday.
Shoppers at Merry Hill welcomed a major new addition as popular lifestyle and pop culture retailer Miniso opened its doors at the centre on Friday.
The new store took over the former GAME unit on the lower level of the shopping centre after the gaming retailer closed following the company entering administration.
The new store will stock collectibles, toys, beauty products and snacks.
Jonathan Poole, centre manager at Merry Hill, said: "We're delighted to welcome Miniso to Merry Hill, another globally recognised brand that brings a new fresh and fun shopping experience for our visitors.
“Known for its best-selling blind boxes, collectibles and extensive toy offering, Miniso brings its latest collaborations with Sanrio, Disney, Pokémon, and Care Bears to Merry Hill.
“Alongside recent additions such as Carnival Golf & Games and Ben & Jerry's, this latest opening reflects our ongoing commitment to curating a vibrant and diverse experience for our customers to enjoy. There’s never been a better time to visit Merry Hill."
Miniso is well known for selling popular licensed products and collectibles, including ranges featuring Hello Kitty and Friends, Disney, Stitch, Harry Potter, My Little Pony and Sylvanian Families.
The retailer is also known for its popular “blind box” toys and plush collections.
The company already operates several stores across the West Midlands, including locations at Bullring and Grand Central in Birmingham, as well as Telford Shopping Centre.
The latest announcement continues a busy period of expansion at Merry Hill.
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