Netflix teams up with iconic West Midlands toy store to open KPop Demon Hunters pop-up experience

KPop Demon Hunters fans in the West Midlands are in for a treat this half-term, as The Entertainer has revealed an all-new pop-up experience will open at its Birmingham Bullring store next week.

The space, created in collaboration between The Entertainer and Netflix, will open on Monday (26 October) and runs for a minimum of six months.

It will combine the latest KPop Demon Hunters merchandise with an immersive, entertainment-led shopping activation, featuring some of the smash hit film’s most recognisable settings, plus an immersive stage experience and The Entertainer’s full range of KPop Demon Hunters products.

The first 200 shoppers will also receive a goody bag, to celebrate the opening.

Exclusive to The Entertainer's Bullring store, the immersive shopping zone will feature recreations of some of the iconic K-pop characters, bringing some of the film's most recognisable settings to life.

Fans can channel their inner K-Pop superstar where they can strike a pose in multiple photo opportunities.

Alongside the immersive space, shoppers can browse The Entertainer's ​full ​KPop Demon Hunters range of toys, games, accessories, scooters and a brand-new range of KPop Demon Hunters homeware.

The new retail experience follows the phenomenal success of Netflix's KPop Demon Hunters, which became the streaming platform's most-watched film ​to date​​​.

Craig Inglis, group chief customer officer at The Entertainer, said: “We’re incredibly excited to be partnering with Netflix to bring the world of KPop Demon Hunters to life at The Entertainer Bullring.

“We’ve been working hard to make our stores more than just somewhere to shop, creating spaces where families and fans can experience the brands they love in new and exciting ways.

“The reaction to KPop Demon Hunters has been phenomenal, so to create a dedicated shopping zone at our Birmingham store is an exciting moment for us and will make Bullring even more of a shopping destination.

“We want customers to walk in and feel part of that world, whether they’re discovering the products, or simply coming in for the experience.

“This partnership is a great example of how we want our stores to evolve working with brilliant partners like Netflix to create exciting experiences, bring much-loved brands to life and give customers even more reasons to visit.”

For more information, please visit www.thetoyshop.com