Dozens of blue ribbons are lining the streets of Brownhills after a two-week-old baby was killed when his pram was struck by a car.
Ciaran Leigh Morris's heartbroken parents Camaron Morris and Codie Holyman had previously visited the scene in High Street to tie blue ribbons to the railings where the tragedy happened on Easter Sunday.
Since then, more floral tributes, ribbons, teddies, balloons and messages have been left at the scene.
Surrounding streets near to the High Street have also been decorated with blue ribbons for Ciaran, as well as local shop windows.
People and shopkeepers in the town on Thursday morning said they were still in shock after the tragedy. One shopkeeper, who did not wish to be named, said: "It is awful and I just can't believe what happened around here.
"The tributes are really beautiful and the ribbons going down the street do break your heart seeing them.
"I didn't see what happened myself as we weren't working in that day, but we're here to support the community as we can.
"I do know it's affected the high street as there's been less people out and you can feel the sad mood."
Another added: "The tributes on the door seemed like the least we could do in the circumstances. It is a very close community and something like this just brings everyone closer together."
While one person walking along the High Street said: "You wonder about life when something like this happens.
"These tributes are so lovely and the ribbons are a nice touch.
"I can't believe all this happened and I know it's affected the community as there's not as many people out as normal."
A JustGiving page, which was set up to support Ciaran's family, surpassed the initial target of raising £2,000 on Monday afternoon.
By Thursday afternoon, the total had reached surpassed £32,000.
Ciaran was being walked down Brownhills High Street on Sunday by his parents when a BMW hit the pram and pinned it against a wall, after colliding with another car.
In an emotional tribute to their baby, Ciaran’s parents Camaron Morris and Codie Holyman said: “Mommy’s and Daddy’s hearts will always ache, we love you more than anything.
“We didn’t get to keep you for long but we are happy we had the chance to meet you, look after you and call you our son.
“Fly high angel.”
James Paul Davis, of Croxtalls Avenue, Walsall, is charged with causing death by dangerous driving, causing death by driving while uninsured, leaving the scene of a collision and failing to report a collision. He will next appear at Wolverhampton Crown Court on May 4.
To donate to the JustGiving page, visit www.justgiving.com/crowdfunding/brownhills-rtc-04-04.