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Fire tears through Rowley Regis business with residents warned to stay inside

Drivers on the M5 could see huge plumes of smoke as fire crews tackled a challenging blaze at a single-storey factory unit in the Black Country.

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A fire broke out at a business in Titford Lane, Rowley Regis, with smoke seen billowing across the M5. Photo: SnapperSK

Firefighters tackled a large blaze in Titford Lane, Rowley Regis, on Sunday evening, not far from the Junction 2 Oldbury Interchange.

Six fire engines and a brigade response vehicle were immediately sent to the scene with the first crews arriving within three minutes.

Billows of smoke could be seen by drivers passing over Titford Lane on the motorway, whilst the road below was closed off.

Residents living nearby were advised to keep windows closed as smoke drifted across the area. Photo: SnapperSK
The smoke completely covered Titford Lane at one point. Photo: SnapperSK

It is believed the fire started at around 6pm at A1 Glazing UK Ltd.

A spokesman for West Midlands Fire Service: "We urged caution to people on the M5 in case smoke affected visibility. It was at a factory unit, a windows and double-glazing business, a single-story unit and when crews arrived it was well alight.

The smoke could be seen from the M5. Photo: SnapperSK

"Firefighters wore breathing apparatus and used hose reel jets and main jets and because of the smoke the road that the business was one was closed as a precaution.

"At least half of the building was affected by the fire and there was some challenges on the scene because the fire was well advanced when they got there. There was a lot of combustible material on the premises and there were overhead power lines which we needed to be mindful of in terms of firefighter safety and lots of smoke."

A fire broke out at a business in Titford Lane, Rowley Regis, with smoke seen billowing across the M5. Photo: SnapperSK

At around 10.15pm, the fire was out and crews were damping down and making sure the blaze would not re-ignite. A member of the fire investigations team was at the site on Monday to try and establish a cause.

A drone image shows the damage caused by the fire. Photo: West Midlands Fire Service

Photos from the scene showed smoke pouring out of the roof of the building and covering Titford Lane.

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