A crisis hotline has been launched from Tuesday until Friday and will be run by Dudley Young Health Champion project from 9am to 1pm.
It comes after 322 MPs voted against a Labour motion calling for an extension to free schools meals – a campaign started by Manchester United forward Marcus Rashford.
The caller will be asked a number of questions before – if appropriate – a code will be emailed to them along with guidance on how to redeem a food voucher.
Councillor Patrick Harley, leader of Dudley Council said: "No-one wants to see children go hungry this half term and we have been working behind the scenes to get this voucher scheme up and running
"I would urge any family in crisis to get in touch. As well as offering food vouchers people calling the number can also be signposted to further support and advice
"I’d also like to say a massive thank you to all the businesses, faith groups and voluntary groups which have offered up meals to children this half term.
"Throughout this crisis we have seen an incredible response from our close-knit community as we work together to support each other."
Councillor Ruth Buttery, cabinet member for children and young people, added: "Over the crisis the council has been working closely with schools, the voluntary sector, faith groups and businesses, which have been doing tremendous work in the community
"I’m delighted our community has one again pulled together to support children this half-term."
People can call the hotline on 07903 374686 or visit www.dudley.gov.uk/halftermfood for more information.