From Dagenham to Wolverhampton - Shropshire theatre group take over factory shop floor
A Shropshire theatre company took over a Wolverhampton factory floor this week to promote their new show.
Wolverhampton company Aldridge Trimmings opened its doors to Bridgnorth Musical Theatre Company on Wednesday.
The theatre group were looking for a backdrop to promote their new show - Made in Dagenham - and show director Laura Davies discovered the ideal location through her work.
Laura, who is the Managing Director of Marshall Harmony, a recruitment firm specialising in the manufacturing and engineering industries, discovered one of her clients made car interiors - just like the women in the hit musical and film.
“It’s not often that my day job overlaps with my passion for theatre,” Laura said.
“But this time, the synergy was undeniable.”
During preparations for the company’s latest production, Laura reached out to Jenni Austin from the firm, who said she was delighted to allow the group to use the shop floor.
“When I learned that Jenni’s team continues the legacy of crafting car seats with such precision and pride, I knew we’d found the perfect setting for our show’s photoshoot,” Laura said.
Jenni Austin, general manager, added: “When the film first came out, our girls commented that they were seeing the Escort seat covers we still make here today. So when Laura asked if they could use our factory for their photoshoot, it felt so apt.
"We even have an old Singer sewing machine that is being featured in the photographs. Jenni’s girls have embraced this opportunity to show off their behind-the-scenes work complete with 60s hairstyles!”
The factory, based in Wolverhampton, doesn’t just embody the spirit of skilled manufacturing … it represents a commitment to preserving and continuing the art of craftsmanship.
From hand-stitching to detailed interiors Jenni’s team carries forward the values of quality and dedication that the Dagenham women made famous.
Jenni and her team opened their doors to Bridgnorth Musical Theatre Company, providing the backdrop for the show’s promotional material, and some of Jenni’s team members might make a cameo in the production’s opening video.
Laura added: “It’s a privilege to shine a light on the incredible work happening right here in our region. It’s proof that the heart of manufacturing is still beating strong in Wolverhampton, and it’s an honour to incorporate that into our show.”
You can see Made in Dagenham at the Bridgnorth Leisure Centre from February 19-22.
Tickets can be booked online at TicketSource or by calling 0333 666 3366.
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