Dudley burger restaurant bids to stay open 24-hours-a day
Fast food giant Burger King wants to keep a Dudley area branch open 24-hours daily.
The chain has lodged an application to Dudley Council for a premises licence to sell meals between 11pm and 5am at the Dudley Road branch in Brierley Hill meaning the site would move to 24 hour operations.
It is currently open from 10am-11pm.
It is the latest Black Country branch to request permission to extend opening times to 24 hours.
Last week Walsall Council gave the company the nod to move to 24-hours-a-day opening a the Willenhall restaurant in Keyway Retail Park in Armstrong Way off the A454 Black Country Route.
A Dudley Council notice stated: "Notice is hereby given that BKUK Group Limited has applied to Dudley Metropolitan Borough Council for the grant of a premises licence in respect of premises to be known as Burger King, Dudley Road, Brierley Hill, Dudley, DY5 1LL.
"The proposed licensable activities and their hours are - the provision of late night refreshment indoors and outdoors)from 11pm until 5am Mondays to Sundays.
"The opening hours of the premises will be 24 hours Mondays to Sundays."
Other branches serving the borough are located at Merry Hill Shopping Centre and in Castlegate Drive near Dudley town centre.
Any representations regarding the application must be made in writing and sent to the Licensing Team, Dudley Metropolitan Borough Council, Lister Road, Dudley, DY2 8JW or by e-mail [email protected] no later than March 5, stating the grounds for representation.
Last year chain bosses said it was experiencing strong trading on the back of positive demand for its affordable food amid a boost from new restaurant openings.
Chief Executive Alasdair Murdoch said : “We have seen a resilient trading performance in the first half of 2024 with total sales growth of five per cent split equally between the existing estate and contribution from new site openings."
Burger King operates a franchise system and first entered the UK market in 45 years ago and has grown to more than 600 outlets and 6,000 employees.
It was founded in the United States in 1954 and is the second largest fast food hamburger chain in the world attracting billions in sales per year.
Comment Guidelines
Iconic Media encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.