Increase in website traffic for MNA
Recent figures released by the Midland News Association show that investment in its online portfolio is paying off.
The publisher of the Express & Star and the Shropshire Star has seen its website traffic get a boost, especially since lockdown began. The figures show that Expressandstar.com now has 2.8 million monthly unique users, with 13 million monthly page views. While Shropshirestar.com has 1.3 million monthly unique users and 6 million monthly page views.
Martin Wright, MNA’s editor-in-chief, said this is good news for advertisers that are keen to increase their online presence. “Now, more than ever, people want to access the latest news and read stories about what is happening in their area,” he said. “We have made it even easier for our subscribers to access this vital news, and we are going to continue developing the app to ensure they have the best experience possible.
“Businesses know that by working with us, their adverts are going to reach a huge audience across the Midlands. The feedback we get from companies, about the impact their advertising has with us, is excellent. We continue to be a trusted news source that people turn to again and again to get their news. The investment we have made in our online offering is proving popular with our readers and with businesses looking increase their presence at this difficult time.”
This summer the company launched a new and improved newspaper e-reader app after listening to reader feedback. They worked with new app provider PugPig and now, for just £5.99 a month, subscribers can access a digital edition of the Express & Star or Shropshire Star newspaper wherever they are. The app allows subscribers to read the latest news, sport and entertainment on their smartphone, tablet and also access a desktop reader.