TV architect is new voice of Tile Choice

By Simon Penfold | Business Picks | Published:

A Wolverhampton-based tiling company is joining forces with architect and TV presenter George Clarke in a major promotion campaign.

TV architect George Clarke

He will be the voice of the new Tile Choice radio adverts and is scheduled to make an appearance at one of the stores soon.

Established in 1991, Tile Choice is based at Crown House in Millfields Road and now boasts around 15 stores across the Midlands, including Bilston, Cannock, Walsall, West Bromwich, Kidderminster and Lichfield, ranging in size from 3,000 sq ft to 19,000 sq ft, and a 30,000 square feet centralized warehouse and distribution centre, stocked with over £5 million pounds worth of tiles.

As well as its core ceramic and porcelain tiles the company's range also includes natural stones including marble, granite and limestone.

Tile Choice marketing director Lee Rudkin explained the reasoning behind the choice of personality to front the company's latest campaign: "George Clarke believes that architecture, art and design should be accessible to all and has the power to transform and enrich lives.

"George recognises and values the process that enables people to unlock the beauty of where they live. There is generally no place like home, this is the space which allows for creative form and expression that we can all embrace and manipulate. We all have the possibility of experimenting with our environment and in doing so improving the way we live and hopefully learn something new along the way.

"Some of George’s TV programmes include Old House New Home, Amazing Spaces and Restoration Man. George believes that: 'Home is the most powerful form of architecture that affects us all, and if you are lucky enough to have a warm and comfortable roof over your head, it is a very special place indeed'.

"George aims to challenge the notion that great art and design is only accessible by the few and he tires to shine the spotlight on many disciplines including the more traditional spheres of architecture, art and design. Sharing skills and knowledge whether undertaking a brave restoration or a new build on a budget, he emphasises the value of a team which includes a combination of architect, designer, engineer, craftsman, artists, manufacturer and owner.

"His tastes and interests are wide-ranging – architecture, painting, photography, furniture, art, clothing, motorcycle and bike design. For him, the vital key is whether they have been designed with passion and integrity. For more information visit his website.

"With our ever expanding range of tiles which is frequently updated to fulfil not only the latest trends but also covering the classic, traditional styles. Here at Tile Choice we believe style can be achieved no matter what the budget is."

Simon Penfold

By Simon Penfold
Business Editor - @SPenfold_star

Business Editor based at the Express & Star's head office in Wolverhampton, looking for stories big & small.


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