Poundland pays tribute to its pioneering Black Country founder

The managing director of Walsall-based Poundland has paid tribute to one of the retail chain's founders.

Keith Smith at, Ludstone Hall
Keith Smith at, Ludstone Hall

Keith Smith died earlier this week aged 79 at his home, Ludstone Hall, Claverley.

Barry Williams said: “It was sad news for everyone here at Poundland to hear the news that Keith had passed away.

“The fact the business he founded 30-plus years ago with his son Steve continues to thrive, is frankly the best tribute any of us could make to him.

“His entrepreneurial spirit is rightly legendary – and the vision that led him from Bilston market to the first Poundland in Burton upon Trent and then the sale of a tremendous business 12 years later, will remain an inspiration for all of us here at Poundland for years to come.

“Keith’s legacy is immense – establishing a business that continues to drive down the cost of living for ordinary families in 2022, deserves its own place in British retail history.”

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