Tommy Hilfiger, Reiss, Kurt Geiger, Guess, Calvin Klein, Ted Baker, Adidas and Le Creuset have been revealed as the first of the 80 brands set to open at the McArthurGlen outlet early next year.
Starbucks and Wagamama are the first food and drink names revealed.
All 10 brands have started preparing for recruitment, with all vacancies set to be advertised online in the next few weeks.
McArthurGlen Designer Outlet West Midlands is due to open early in 2021, with the development offering year-round savings of up to 60 per cent, as well as creating 1,000 retail jobs that will support around £20 million in employment income each year.
It was originally due to open this Autumn, but was delayed due to coronavirus.
More brands will be announced as the centre gears up for opening and works at the site are nearing completion with internal fit-outs under way.
Outside, the 1,400-space car park is now finished and work to create a children’s play area is also making progress.
The centre will also feature links to the local nature reserve, with a raised walkway offering views and connectivity between the two sites. Almost 400 new trees have been planted as part of the development.
Mike Thomas, centre manager for McArthurGlen Designer Outlet West Midlands, said: “As with all McArthurGlen centres, Designer Outlet West Midlands will deliver one of the UK’s finest retail destinations, with the very best mix of high street, premium, designer and international brands, each of them a well-known and much-loved household name.
"We’re also creating 1,000 retail jobs for the local community, so we’re delighted to be announcing this first set of brands both for our future visitors and those excited about working at the centre.”
Nearby roads have been subject to a £15 million highway improvements programme and McArthurGlen has also committed a further £1.5 million package supporting local projects, including improvements to the railway station.
Councillor George Adamson, leader of Cannock Chase Council, said: “It is very exciting to hear the first set of brands at McArthurGlen Designer Outlet West Midlands and I hope our local residents are pleased too.
"It makes it very real now that this will be opening early next year. It is going to be the making of our district as well as bringing much needed jobs for the local community.”