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Coolair launches legal challenge to protect reputation

By John Corser | Cannock | Business | Published:

Cannock air conditioning specialists Coolair Equipment have launched legal action against a company using the ‘Coolair’ name in a series of high-profile online ads.

The ads, for ‘personal space air coolers’ called ‘Coolair’ began appearing in the last couple of weeks on Google, and direct visitors to an ‘official Coolair’ website.

Coolair Equipment claims the site also features a logo strikingly similar to its own.

Managing director Neil Gibbard, who is based at the company’s Cannock offices, said: “We are fiercely proud of our name and our reputation and we will go to whatever lengths are necessary to protect them.

“We first became aware of this promotion when we started receiving calls from angry customers asking why they had not received the products they had paid for.

“It’s obvious why customers are assuming we’re involved. The Coolair logo being used on this ‘official coolair site’ looks very similar to ours, and as we are normally top in the search engines people are making the connection.”

Finance director Helen Sharratt added: “After further investigation, the websites appear to belong to a company in Estonia, our lawyers have identified the individual responsible and have issued cease and desist orders.

“If these do not have the desired effect, we will have no choice but to escalate the matter further.”

Coolair also have offices in Manchester and Kent.

Coolair Equipment's lawyers, Pannone Corporate, have contacted the Estonian businesses by letter and e-mail and are awaiting a response.

John Corser

By John Corser
Business Reporter

Express & Star Business Editor at head office, Wolverhampton. Welcomes all news of companies and business organisations.

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