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Allett celebrates its Royal recognition

By John Corser | Business | Published:

Cylinder mower manufacturer Allett welcomed the Lord-Lieutenant of Staffordshire for the official presentation of its Queen's Award.

The Lord-Lieutenant, Ian Dudson, presenting the Queen's Award at Allett

Ian Dudson met the staff at the Hixon firm on a tour and over lunch and presented a commemorative vase and ‘grant of appointment’ deed for the award for Enterprise.

In April last year Allett was announced as a winner of the Queen’s Award for Enterprise: International Trade in recognition of its growth in exports and contribution to the British economy.

Allett had demonstrated exceptional and year-on-year growth in export sales over a five-year period-and had made a minimum of £100,000 in export sales in the first year of entry.

The Russia World Cup was an important factor in Allett’s overseas sales success however the company has also seen a huge rise in sales to other countries such as America where sales into the top baseball and football clubs has been a strong and growing market.

Export manager Dave Allett played a major role in partnership with Allett’s Russian distributors, Moscow based Unisaw, before the world’s biggest football tournament to supply host stadiums, training grounds and contractors with a range of Allett machinery.

Directors Dave Allett and James Till were also invited to attend a Royal reception at Buckingham Palace last summer.

"We’re very honoured to receive the Queen’s Award," said managing director Austin Jarrett

"This prestigious award recognises our achievements and team efforts in bringing innovative developments in our mowing systems to meet challenges in overseas markets with large potential. Because of increased export sales the business no longer subject to the seasonality of sales cycles in the UK. Our mowers and turf maintenance systems are used throughout the world where they maintain sports surfaces and lawns to the highest standards. The groundsmen in the UK are acknowledged to be the best in the world and these customers demand the highest standards from their equipment suppliers.

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"This relentless demand from our UK customers over the years have driven our engineering team to improve and develop our mowing systems which subsequently help to produce near-perfect sports surfaces and garden lawns. Allett have benefitted from this and we are confident that we can deliver higher standards to the stadiums and lawns using our systems in the rest of the world. Every one of our machines proudly bears a Union Flag decal, and this really helps us in our export markets where the UK is revered for their lawns."

Mr Jarrett added that Allett plans to host pitch maintenance training seminars in China this year to help set standards and expectations for the playing surfaces in the huge country which is growing rapidly as a footballing nation.

"Allett is more than just a machine. We’re strengthening our technical support and embarking on a plan of new product development to concentrate on a wider range of grass and sports turf maintenance products," he explained.

The Lord Lieutenant said: "It was a privilege and delight to present a Queen’s Award for Enterprise today to Allett lawnmowers. Another Staffordshire manufacturing company leading the world in product design, performance, quality and reliability which has driven outstanding continuous growth in overseas sales over the last six years to achieve this well deserved prestigious recognition. It was great to be able to meet the entire workforce to offer congratulations and continued success."

John Corser

By John Corser
Business Reporter - @JohnCorser_Star

Express & Star Business Editor at head office, Wolverhampton. Welcomes all news of companies and business organisations.

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