Bromford is new Homes England partner

A Wolverhampton housing association has been announced as a new strategic partner of Homes England, as part of a Government drive to invest £1.7 billion in 39,000 new homes.

More new homes will now be provided like these shared ownership properties recently built by Bromford in Worcestershire
More new homes will now be provided like these shared ownership properties recently built by Bromford in Worcestershire

Bromford is one of the West Midland’s largest housing providers with 44,000 homes across the West Midlands and South West.

It will receive £66 milion funding to deliver 1,400 homes across its operating area by March 2024 and it is intended that around half of these will be built in the West Midlands.

The announcement was made by Communities and Local Government Secretary James Brokenshire as Bromford were joined by another seven housing associations, including Walsall-based whg, in receiving £497m to build an additional 11,000 affordable homes. In total there are now 28 Homes England partners delivering 39,000 new homes through £1.7bn funding.

Bromford, which has its head office at Venture Court, Broadlands, lodged its bid in October and has now confirmed itsr new homes will be for social rent, affordable rent and shared ownership tenures.

Martyn Blackman, Bromford’s executive director of new homes, said: “We are very excited to embark on what is a new, closer relationship with Homes England which takes another important step towards securing the long-term delivery of affordable housing right across England.

"The Government has shown a real desire to work with ambitious housing providers and today’s announcement gives us all far greater long-term certainty allowing Bromford and others to further accelerate our land-led housebuilding programmes to deliver the homes our future customers need.

“Bromford has recently brought three organisations together in order to cement our financial strength and housebuilding capability and today’s Homes England announcement really demonstrates our commitment to investing in the communities we serve and will help us strengthen the relationships we have with the people living in those communities.”

Sir Edward Lister, Homes England chairman, said: “I welcome the new strategic partners who share our ambition to build better homes faster. Our new ways of working with the sector mean that housing associations can use their funding flexibly across their development programmes and respond quickly to local housing demand and a changing market.”

The news comes just weeks after the merger of Severn Vale Housing with Bromford as new chief executive Robert Nettleton re-affirmed the organisations commitment to invest £1.5bn in 14,000 new homes over the next decade, half of which will be throughout the West Midlands.

Bromford has homes across Birmingham, Wolverhampton, Staffordshire and Shropshire as well as offices in Solihull and Lichfield.

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