250 jobs created by new city store
US fashion firm Forever 21's first store in Britain will create 250 jobs.
US fashion firm Forever 21's first store in Britain will create 250 jobs.
The store will be opened at the Bullring on Friday by model Amber Le Bon.
Shoppers are expected to queue to be the first to snap up bargains when the doors open at 10am.
The new store will be located in the West Mall in units vacated by Curry's and Borders bookstore.
The arrival of the store, which aims to rival budget chain Primark, is a big coup for the city.
The Birmingham outlet will be only the second store opened in Europe by Forever 21 after its first venture in Dublin.
It aims to cash in on "fast fashion" lovers who want up-to-the-minute fashion at a fraction of high street prices.
Amber Le Bon is the daughter of Duran Duran lead singer Simon Le Bon and model Yasmin Le Bon.