Bakery chain owner thrilled at success of new Oldbury shop - and already looking to future

The newest Bake My Day shop has been welcoming long lines each day since opening on Halesowen Street on Tuesday, with customers queueing to get the iconic burnt top cobs, freshly baked cakes and range of sandwiches.

The new shop is the third in a building chain for owner Nathan Harvey, with shops in Great Bridge and Blackheath busy every day and building a devoted following.

Mr Hadley, who works with his team of five to start baking at 3am, and said he had been full of apprehension the night before the opening, but delighted to see how many people had come out.

He said: “I was apprehensive as you don’t know how the shop is going to go when you first open, particularly in a town like Oldbury, which is my home town.

“However, I think that anything that takes trade away from big retail parks and back onto the high street is fantastic and the first day had people queueing out the door.

“Everyone was saying the same sentiments to me of how we need something like this on the high streets and how we need this traditional service back.”

Mr Hadley said he was proud of being able to open a third shop and was already having ideas of places where he could open up another store in the future.

Mr Hadley also said that a lot of people had been to the other shops and came to Oldbury because of that love for the food and said that familiar taste was what brought people back in.

He said: “Our unique selling point is that everything is made fresh and I’ve got to give credit to our bakers as they are up at 3am and are grafting to make it fresh.

“That’s the difference as it’s not industrialised, even though we’re at a unit where there are machines that could speed up the process, but you would lose a lot of the quality and the taste and texture of the bread.

“It’s great as we’re bringing more footfall into Oldbury and I spoke to a few market traders, who said that the first day was one of the busiest days they’ve we’ve had, so anything that can help local traders is fantastic.”