ALDI calls on West Midlands shoppers to donate pet food for National Pet Month

Aldi is encouraging shoppers in the West Midlands to donate pet food at its in-store community donation points this April to mark National Pet Month, as more families feel the impact of rising costs when caring for pets.

With 86 per cent of pet owners saying the cost of owning a pet has increased, local charities continue to see demand for support, including help with everyday essentials such as pet food.

The supermarket is now calling on shoppers across the West Midlands to support their local communities by donating essential items in stores. Donations will be distributed to local charities and community groups through the supermarket’s long-standing partnership with Neighbourly.

Since partnering with Neighbourly in 2019, Aldi has donated the equivalent of more than 50 million meals to good causes across the UK, helping ensure surplus food reaches those who need it most while reducing food waste.

Luke Emery, National Sustainability Director at Aldi UK, said: “Pets are part of the family, but the cost-of-living conversation rarely acknowledges them, when in reality, increasing costs are putting extra pressure on the whole household budget, including everyday essentials - like pet food.

“By making it simple for customers to donate in-store, via our existing partnership with Neighbourly, we hope to support local communities and help ensure families can continue to care for their much-loved pets.”

Steve Butterworth, CEO at Neighbourly, said: “Demand for support remains high for all daily household essentials.

“Aldi’s continued commitment - alongside the generosity of its customers - plays a vital role in supporting local charities and the communities they serve.”

Shoppers can donate pet food and everyday essentials at Aldi’s in-store community donation points, where items are distributed to local charities and community groups through its partnership with Neighbourly.

Donation points are available in stores nationwide throughout the year, making it easy for customers to support their local communities whenever they shop.