Sainsbury's to take over popular family-run Wolverhampton store

The popular Daisy Fresh and Essential supermarket in Compton has been bought up and will be transformed into a Sainsbury's Local store.

The buyout has come after the owner of the Compton Island store Mike Boyce decided to retire.

The family has run the shop in Bridgnorth Road, known as one of the few independent supermarkets in the area, for 37 years.

Mr Boyce said: "The Boyce Family have successfully run the shop and served the local community for the past 37 years, it is with some sadness that we have decided to move on.

"After careful consideration we chose to sell to Sainsbury's because we believe they will continue to look after both our customers and staff in the way we have, and all being well, will continue to support many of the local good causes that we have over the last three decades or more.

"We'll miss our customers, but I'm confident that they'll be in good hands."

The existing store will close on April 19 for refurbishment. It will then re-open as a Sainsbury's Local in the autumn. Bosses of the supermarket giant say it will feature an in-store bakery, products from its Taste the Difference range and more fruit and vegetables than the current offer in Daisy Fresh.

It will still serve newspapers, and will be open from 7am-11pm seven days each week.

The changes to the store will be the subject of a planning application to Wolverhampton City Council in the coming weeks.

Sainsbury's say 'the majority' of staff at Daisy Fresh will be offered jobs in the new store. A consultation has now opened with affected employees, to discuss changes over the coming weeks.

Patrick Joyce, Sainsbury's regional acquisition manager said: "We are looking forward to joining the local community and continuing to serve the shop's loyal customers."

Anyone who wants more information about the new store should ring Joyce Yip on Sainsbury's Freephone 0800 975 5299.

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