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The Jack Fletcher Band to play at True Reverie pop-up shop in Wolverhampton

A fledgling fashion brand from Wolverhampton is teaming up with one of the city’s leading lights on the music scene for a brand new pop-up shop event to be held in the city centre.

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True Reverie co-founder Lindsay Baker

True Reverie, who are growing a large online presence in the Black Country by reaching out to the music scene through Facebook group Wolverhampton Music Archive, have announced the event at Stay Loose Records on August 17,

Taking place at the shop based in Farmers Fold in the city centre, this will be the first opportunity for customers to buy True Reverie products in person rather than through their website and social medias.

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True Reverie co-founder Tim Baker said: “We are really excited to be collaborating with Stay Loose Records on our first pop-up shop event. It’s a great opportunity for us to meet our customers, and a unique experience for shoppers, who can browse both our range of products, watch some live music and check out the quality range of vinyl available in store at Stay Loose.”

The event will run from 11am to 3pm.

Wolves stars Morgan Gibbs-White and Conor Coady model one of True Reverie's shirts

Hotly tipped indie group The Jack Fletcher Band will be playing an acoustic set live in-store, alongside vinyl-only DJ sets throughout the day from both Tim and his fellow co-founder Lindsay Baker and Stay Loose owner Ian.

Tim added: “Shoppers can expect a vibrant and welcoming atmosphere with great music.”

True Reverie are no strangers to the local music scene, having created the Midlands Musique collection of t-shirts to celebrate the region’s music scenes. Their first release, Good As Gold, also celebrated two of the city’s most famous names – Wolves and Goodyear and was modelled by some of Nuno Espirito Santo’s squad.

The Jack Fletcher Band perform at HMV Merry Hill as part of a RawSound.tv live showcase photo: Danielle Clarke Photography

Lindsay and Tim Baker set up the brand to create designs with a message of positivity for the city and region, the people who live in it and their heritage. The t-shirts are available to order online through their website.

For more on Stay Loose Records, visit the store’s Facebook page.

Jack Fletcher Band can also be found on Facebook and Twitter @jackfband

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