Metro and Clayton Hotel Birmingham partnership aims to drive sustainable travel

West Midlands Metro has entered into a new partnership with Clayton Hotel Birmingham to promote more sustainable travel across the city.

The agreement, which comes after the launch of the Metro service to Millennium Point, will see hotel guests at the Clayton Hotel Birmingham, one of the city’s leading hotels, enjoy a 15 per cent discount on tram travel during their stay, saving them money to explore the city centre and surrounding areas.

Tram offer for hotel guests set to boost tourism in Birmingham city centreplaceholder image
Tram offer for hotel guests set to boost tourism in Birmingham city centre | Clayton Hotel
Clayton Hotelplaceholder image
Clayton Hotel | Clayton Hotel

Clayton Hotel Birmingham’s staff will also enjoy extra perks, with a 20 per cent discount on tram journeys, making commuting by tram more affordable and convenient - especially with the new Birmingham Eastside Extension tram stop now open directly outside the hotel.

Metro’s head of commercial Michael Reading-Skilton said: “Our colleagues will also benefit from 20 per cent off stays at the hotel, supporting a better work-life balance for our growing team.

“With trams running from every 15 minutes from the hotel, and up to every eight to 10 minutes across the wider network, the Metro offers a quick and convenient way for visitors to explore the city. This latest partnership demonstrates our continued commitment to helping boost tourism in the region.”

Hotel guests and employees can enjoy exclusive travel discounts across all West Midlands Metro zones via the MyMetro app. Guests can collect discount codes at the hotel, and tram passengers can unlock a special room rate using code WMMC25 when booking online. Visitors also receive 15 per cent off at the hotel’s Grill Restaurant and Alvar Bar with a valid Metro ticket.

A spokesperson for Clayton Hotel Birmingham said: “We are delighted to be working with West Midlands Metro on this exciting initiative. Sustainability is at the heart of our values, and giving our guests and team members easier, greener access to the city is a fantastic step forward. With the new tram stop right on our doorstep, visitors can explore Birmingham’s attractions with ease while reducing their carbon footprint.

“For our staff, the discount makes commuting more affordable and convenient, which supports well-being and enhances work-life balance. We believe this partnership will not only benefit our hotel community but also contribute to a wider tourism boost across Birmingham city.”

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