18 redundancies announced as reasons behind collapse of Halesowen motorcycle dealership are revealed
Slow sales for electric motorcycles was part of the reason for the collapse of a major dealer in Halesowen.
All 18 staff at Streetbike in Dudley Road have been made redundant after the business ceased trading on Thursday, June 27.
Ma-Shell (Motor Cycles), which traded as Streetbike, is now in the process of liquidation.
The voluntary liquidation followed a period of sustained trading difficulties.
Andrew Turpin, of Poppleton & Appleby, which has offices in Birmingham and Stourbridge, has been instructed to commence the liquidation process for Ma-Shell (Motor Cycles).
Trading ceased at the close of business on Thursday following which the premises were secured.
Streetbike had started out in King Street, Dudley in 1984 and later moved to Mucklow Hill, Halesowen.
It had been at its current site in a former Comet store since the start of 2015.
It became home to the Triumph Birmingham West dealership in 2018 and also sold Yamaha and Suzuki motorcycles.
The liquidators said the firm had taken the difficult decision to cease trading, following a downturn in business due to the cost-of-living crisis, which was also compounded in a slow take up of the investment which the business made into electric motorcycles.
Mr Turpin commented: “Regrettably, the firm is unable to continue trading in the current climate, we are currently working with the company to obtain a clearer picture of the financial position.”
An unnamed director of Streetbike commented “We would like to thank all of our customers over the last 45 years of trading and apologies for the stress that this seems to have caused. This decision has followed a difficult period of trading and was not taken lightly."
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