Express & Star

Wolves name The Money Shop as sponsors

Published
Last updated

Wolves today announced finance provider The Money Shop as their new club sponsor in a partnership agreement that will last for a minimum of three years.

more

[gallery]

Wolves' season-long terms with IT service company Silverbug are soon to come to an end, with the Money Shop taking over the mantle from June.

Their brand will appear on the first-team and under-21s' home and away shirts and on all technical training kit, as well, as they improve their terms.

They've been in partnership for seven years, becoming sponsor of the Sir Jack Hayward Stand and that stand-branding remains a part of their backing.

Their branding will predominantly appear in black on Wolves' first-team home shirts, to best fit with the club's iconic 'old gold and black' colours.

Wolves chief executive Jez Moxey said: "We are delighted to agree such a special main club sponsorship agreement with the Money Shop.

"We very much look forward to continuing our great working relationship which will mean, by 2019, the partnership will have flourished for over 10 years.

"It's one of the longest commercial relationships in the club's history. The Money Shop have had a store in Wolverhampton city centre for a number of years.

"Together, we have lots of exciting ideas about ways the Money Shop will be able to engage with Wolves fans and the wider community, starting with the launch of next season's home and away kits.

[youtube][/youtube]

Moxey confirmed that Silverbug would stay on board and work with the club, adding: "I'd like to thank Owen Daley and all at Silverbug for their fantastic support as main sponsor for the 2015-16 season.

"I'm delighted that the long-standing Wolves-Silverbug relationship will be continuing."

The Money Shop will refurbish its city centre store ahead of the new season to reflect the changes and will take to social media to engage further with Wolves fans.

They will be working with the club on a special initiative, which will see one fan reveal the newly designed Puma home shirt for 2016-17.

[youtube][/youtube]

A social media equivalent of 'pass the parcel' will see supporters electronically unwrap a layer, revealing a retro Wolves kit and potentially a spot prize.

There will be different layers with Wolves kits down the years but the winning – and final - layer will reveal the new strip that the team will wear next season.

The company's chairman Michael Edwards said: " We are delighted to be Wolves' main club sponsor for the 2016-17 season.

"This opportunity to be their shirt sponsor is only fitting, and I know all of our colleagues are very excited about this."

[interruptor]