WATCH: UKIP leader Nigel Farage issues rallying cry to 'people's army' to win 'no' vote in EU referendum

"Let's roll our sleeves up. Let's win this referendum."

That was the rallying cry from Nigel Farage as he addressed UKIP members at the party's West Midlands regional conference in Wolverhampton this afternoon.

Announcing that he was confident of a 'no' vote in the June ballot, Mr Farage said it was time to reach out to the thousands of people who still failed to recognise the importance of the EU referendum.

In an impassioned speech in front of a crowd of around 250 at Dunstall Park racecourse, Mr Farage said: "Very few people think this EU project is a good and necessary thing.

"Most people go along with it because they are busy bringing up their kids, living their lives and they probably don't actually know just how much it is costing us as a country financially and in every other way.

"Around 25-30 per cent of the population, including here in Wolverhampton, have not yet made up their minds.

"In many cases at the moment they probably won't go out to vote unless we can reach them, unless we can communicate with them, unless we can talk to them.

Attending the UKIP West Midlands annual conference, from left to right: James Carver MEP, party chairman Steve Crowther, Bill Etheridge MEP, West Midlands party chairman Dave Everett, and Jill Seymour MEP

"We have to take our people's army and we have to ally it to those people in the Conservative party, those in the Labour party, those who want to get stuck in and roll up their sleeves in this referendum.

"We have to do all of the things we have done before, but we have to do them bigger and better.

UKIP Party Director Paul Oakden speaks at the conference

"That means street stalls, it means delivering leaflets through doors, it means going out and talking to people.

"Every single one of us can play our role in this."

Mr Farage also hailed two of Wolverhampton's most prominent figures as he urged UKIP members to 'mobilise for the battle ahead'.

"We are in a part of the country with one of the largest Euro-sceptic traditions," he said.

"Dear old Sir Jack of course, and an MP called Enoch who had a few things to say about the common market."

The UKIP leader even poked fun at his flourescent green tie, which led to gales of laughter from the conference crowd.

"It may be somewhat brash and vulgar, but it bloody well gets you noticed," he said.

Mr Farage also spoke at a meeting of the Freedom and Direct Democracy party at the same venue later in the evening.

See Monday's Express & Star for a full interview with Nigel Farage.