Hoarding plans revived near M6

Plans for a huge advertising hoarding next to the M6 have been revived again, it has emerged, to the dismay of opponents.

Pic in Wednesbury at the Wesley Centre of plans for the Sandwell Gateway.  Since these artist impressions were done plans have changed, the width has come down and it will be further away from the motorway. The Council logo on the side will not be there either.
Pic in Wednesbury at the Wesley Centre of plans for the Sandwell Gateway. Since these artist impressions were done plans have changed, the width has come down and it will be further away from the motorway. The Council logo on the side will not be there either.

Developer St Francis Group and Opus Land wants to build what it has dubbed the Sandwell Gateway on land off Wood Green Road in Wednesbury, by junction nine of the motorway.

This is the third application for a hoarding in that vicinity received by Sandwell Council since 2008.

It differs from the others in that it is smaller - the woven canvas panels on the hoarding will be 65ft tall, with the bottom of the panels sitting 55ft off ground level, so it will be around 120ft high.

Chiefs behind the scheme say advertising revenue from the proposed hoarding would help fund the creation of a third industrial unit at the so-called Opus Blueprint development they own nearby, if it was approved.

In turn, bosses say that will support the creation of jobs in the area when a tenant takes on that unit. The other two units on the 30-acre development are occupied by BTC Active Wear and Storagebase - the building described as similar to a Rubik's cube when it was completed last year.

They also say 'the landmark structure will become a recognised feature of the region and provide a landmark for Sandwell as a whole'.

Pank Patel, headteacher of Wood Green Academy, has however raised concerns the development would leave his school's pupils in the dark.

He added: "We're not happy about this at all. We do think this is inappropriate. We are looking into what we can do to oppose this.

"I would like to meet with the developers to discuss it further. We've seen some impressions of what it might look like and it would tower above the school and leave pupils in its shadow.

"I think we've got to look after the interests of pupils before considering advertisers. This will be visible from some classrooms certainly."

Documents submitted with plans say leaflets have been sent out to the 334 nearest households to the new proposed site for the hoarding inviting comments and feedback on the new scheme. They say a public exhibition was held at the Wesley Centre last November and a meeting was held at Wood Green Academy in January too.

They also stress a similar hoarding is near to The Banks's Stadium, Walsall, also visible from the M6.

Comments for: "Hoarding plans revived near M6"

Ivor

Whats the betting that there will be traffic cameras aimed at drivers looking at the advertising hoarding then fining them for careless driving, as they enter the gateway to desperation

OgfKef

Things like that have no place close to a motorway. They are designed to attract attention, in this instance, the attention of drivers travelling at up to 70mph. Such a distraction, is just an accident waiting to happen, but, as is usual, someone will have to die before the folly of such an ill thought out plan will be recognised.

Tim Buzaglo

This proposed development is a monstrosity. The developers say that they want to build a structure that will put Sandwell on the map and give its people something to be proud of.

Well instead of using a bit of creativity and building something like the angel of the north we are getting a canvas advertising hoarding that is almost as big as a football pitch.

Big businesses and Sandwell council intend to get additional revenue from advertising so they can compete with the other adjacent sign recently erected by Walsall council.

This development will blight local peoples lives and will be seen as a legacy of incompetence which we have come to expect from the idiots at Sandwell council who approve things like this, Remember the public.

Where are the local MP's and councillors who should be representing their constituents and have an interest in local issues. Unfortunately they don't even bother to go to the meetings when this development was unveiled.

Therefore I appeal to local people not to bury there heads in the sand but to oppose this monolith to corporate greed and environmental terrorism.

Martacus Redd

It's not a bad idea building something like this on the site, however the design featured awful