Dudley Zoo rules out more outdoor concerts

Dudley Zoo has ruled out hosting more outdoor concerts within the grounds of its historic castle because previous ones have been "financial disasters".

Zoo chief executive Peter Suddock said the majority of previous concerts held in the courtyard of the 11th century castle ruins had made a loss and caused disruption.

He spoke following claims by Dudley North MP Ian Austin that concerts would boost trade and tourism for the town centre and help with the planned regeneration of Castle Hill.

Mr Austin said he wanted concerts and plays to bring thousands of visitors to Dudley spending money in the town.

It followed recent news that Government quango Advantage West Midlands had scrapped a planned £5 million grant.

"Redevelopment of Castle Hill is vital to attract new visitors to Dudley and boost trade in the town. The council told us tourism would be used to boost the town centre economy but they've failed to make any progress at all," said Mr Austin.

But Zoo boss Peter Suddock said he was "bemused" by Mr Austin's view.

"We are regularly approached by promoters keen to stage a wide variety of performing arts but on close inspection of the unique site, its listed facilities and access, coupled with an arena open to the elements, they quickly realise such events are not financially viable.

"Ian Austin's suggestion that such concerts will bring thousands of visitors and revenue to the site is unreal. Mr Austin was invited to three concerts in 2007, Katherine Jenkins, Status Quo and Australian Pink Floyd, and was fully aware of the financial losses and disruption."

He added: "Since Dudley Zoo opened in 1937 many attempts have been made to stage outdoor events in the courtyard. The majority have been financial disasters."