First store in partnership between Co-op and Roadchef opens at leading M6 Toll services

The 1,100 square foot store features an in-store bakery and Costa Coffee Express and forms part of a landmark collaboration that brings Co-op’s award-winning own brand range to the motorway network at Roadchef locations. 

A spokeswoman for Roadchef said: "Shoppers will benefit from an expanded range of fresh, healthy and chilled produce, a strong focus on food-to-go, meal deals, and an extensive selection of Fairtrade items. 

"The store will also feature an extensive selection of Fairtrade products and popular Co-op favourites, including fresh sandwiches made with 100 per cent British meat, perfect for a quick lunch or a tasty pitstop. 

"Customers will also find delicious pizzas and ready meals to enjoy when you reach your destination, along with everyday essentials included in the 'Meal for Tonight' deal.

"All offerings are designed to provide motorists and local communities with outstanding value, quality, and convenience."

The services at Norton Canes were voted one of the best in country to stop at in a recent survey and the new store opens as part of a new partnership with Roadchef and Co-op Wholesale which will see the Co-op offering come to eight Roadchef locations. 

Kevin Whitehouse, Retail, Procurement & Supply Chain Director from Roadchef, said: “We’re excited to welcome Co-op to Norton Canes, bringing their unique convenience offering to our service areas for the first time. 

"Whether you’re heading home, setting off on a road trip, or just stopping for a break, our customers will now have even greater access to fresh, responsibly sourced food from a household name and trusted brand.

"These developments are part of Roadchef’s ongoing investment in modernising its facilities, ensuring that Norton Canes remains a top choice for motorists seeking convenience, variety, and quality services on their journeys."