The Baggies are on the hunt for a new head coach after Sam Allardyce decided to leave The Hawthorns.
One man known to be interesting the club’s hierarchy is former Sheffield United boss Chris Wilder.
And the Express & Star understands Lampard is another manager on the club’s shortlist with it now likely the ex-Chelsea boss will be interviewed for the role.
The 42-year-old is also believed to be a contender for the vacant manager’s job at Crystal Palace. But in an interview published last week, Lampard – who has previously managed Derby – confirmed he is open to working in the Championship once again.
“I’m not rushing into anything but if the opportunity arises and it’s the right one then I want to work again,” he said.
“I love working in management more than I thought I would.
“I would take a view on going into the Championship. If it was the right club, the right project, for sure. I don’t have an ego where I feel just because I’ve managed in the Champions League, that’s the be-all and end-all.”
While the Express & Star understands Wilder and Lampard are on Albion’s shortlist, Oxford boss Karl Robinson is currently the surprise second favourite – behind Wilder – with the bookies.
Robinson, though, has dismissed the links with the 40-year-old believing they stem from him working as a coach under Allardyce at Blackburn. Allardyce has given Albion his thoughts on who he believes should be the club’s next boss.
“It’s probably because me and Sam worked together for two years,” Robinson said on the links.
“I don’t really have the energy to talk about any other job.
“I’ve got a long-term contract here.”