Former West Brom head coach Darren Moore makes Africa trip a week after sacking

West Bromwich Albion | Published:

A 'humbling' trip to Africa just a week after being sacked by Albion helped Darren Moore put his life 'in context'.

The former head coach was dismissed by the Baggies on March 9 after a run of one point in three games dented their Championship promotion hopes.

Instead of feeling sorry for himself, the 44-year-old instead undertook a five-day trip to Nakuru in Kenya as part of his role as an ambassador for charity Inspire Afrika.

He said: “It was a humbling experience and it puts our day-to-day lives back home into context.

"Naturally, we get caught up and wrapped up in what we’re doing at home, and we don’t give enough thought to the people in the world who are suffering.

“Any worries that we have about our lives back home are quickly extinguished when you visit a project like this one.

“The smiles and happiness the children bring you, despite having so little themselves, is incredible.

“Inspire Afrika is a great charity that is doing great work to assist the children I visited.”

Moore spent three days visiting the Ronaken School in Nakuru as well as making a short trip to the notorious Giotto Dump – a rubbish mountain from which some youngsters are forced to scavenge daily survival.


Inspire Afrika have targeted a fundraising appeal for just £3-a-week from supporters – enough to cover daily schooling and food for a youngster living in this impoverished region.

The charity's founder Sallyann Wright, who accompanied Moore on the trip, said: “Darren has been supportive of our work for a long time now but we always knew it would be important for him to see the project himself.

“Darren was brilliant throughout the trip, which I knew he would be. He’s a humble guy who has done a lot for charity over the years.

"That said, to commit so much of his time to this visit, so soon after the blow of losing his own job, speaks volumes.


“He’s such a warm character and that breaks down any language barrier.

"The kids ran straight to him when he arrived and I don’t think they left his side until we had to come home.

“We’re hoping this won’t be his last visit and we thank him for his ongoing support.”


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