West Brom slash the price of match tickets

The Baggies have also reduced the cost membership for non-season ticket holders back to the previous price of £5, as they look to build bridges with fans.

Albion took the decision to drastically reduce season ticket prices at The Hawthorns following their relegation from the Premier League and have sold more than 16,000 for the forthcoming campaign.

Prices for matchday tickets have now been decreased accordingly, with adult supporters poised to make a saving of up to £15 compared to last season.

Match categories have been removed, with tickets sold at a flat price for every game, regardless of the opposition.

Adult prices, which ranged between £25 and £35 last season, are now reduced to £20 in every area of The Hawthorns except the West Stand and East Stand upper tiers, where fans will pay £23.

Seniors will pay £15 (£17 in the West Stand and East Stand Upper) while students and under 23s prices are £15 in all areas of the ground.

The Baggies have also introduced an under-11 price category and extended the under-17s to include under-18s.

Club membership has also been reduced to £5, down from the £20 charge introduced 12 months ago.

That price hike was the subject of much criticism from fans. The decision to now reduce the price to its former level is another sign of the desire to rebuild the bond with the fanbase.

Supporters who purchase club membership are able to buy tickets for home and away matches in an advance priority window, while also getting a five per cent discount on official merchandise.

The new membership is open to all supporters of all ages and replaces the Always Albion and Baggie Bird Brigade schemes.