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Darren Moore expected to be given West Brom job permanently - reports

Darren Moore is reportedly set to be appointed as permanent Albion head coach after beating Brentford’s Dean Smith to the role.

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Darren Moore. (AMA)

The 44-year-old is now expected to be rewarded for his impressive efforts during a six-game stint at the end of the season as caretaker boss.

Moore beat Manchester United, Newcastle, and Tottenham on the run that nearly miraculously salvaged the Baggies season and earned him Premier League manager of the month for April.

That run made him a strong contender for the position, with former Walsall boss Smith the other main candidate.

Chief executive Mark Jenkins and technical consultant Giuliano Terraneo flew out to China this week to speak to owner Guochuan Lai about the head coach role.

They touched down in England today before meeting with Moore and his representatives, when it is believed they spoke to him about the role.

A former centre-back and cult hero at the club, Moore has risen through the ranks of the coaching staff before being promoted to first team coach by Alan Pardew last November.

He was then handed the reins on a temporary basis when Pardew was sacked, and was given the backing of Albion’s players after a remarkable run of results in charge.

The board were impressed with how swiftly Moore repaired the damage of a troublesome season, as well as his rapport with both the players and the fans.

Moore never revealed publicly whether he wanted the job or not, but he had previously expressed a desire to manage and has completed all of his coaching badges.