Express & Star

£900k for West Brom to rename The Hawthorns?

Renaming The Hawthorns would net Albion less than £1million a season, according to leading global financial advisers.

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The Hawthorns (AMA)

The Baggies would only recuperate an estimated £900,000 from selling the naming rights, say valuation company Duff & Phelps.

Only three clubs in the Premier League – Watford, Bournemouth, and Huddersfield Town – would receive less according to their Stadium Naming Rights study.

Albion sold the naming rights of their Walsall training ground to Chinese eco-town company Palm last year for an undisclosed fee.

Duff & Phelps estimate that Manchester United could net £26.2m from their naming rights.