Firm takes a stand to support Walsall

By Joseph Masi | Walsall FC | Published:

Walsall fans will have the chance to watch their team in the newly named HomeServe Stand next season after the club extended its partnership with the firm.

Homeserve’s John Greaves, centre, with Saddlers’ Liam Kinsella, Dean Keates, Stefan Gamble and Liam Roberts

The home assistance provider, which is based in the town, has sponsored Walsall’s shirts for the past four years.

But they have now extended that partnership to sponsor the two-tiered stand, which is seen by millions of drivers every year as they pass the Banks’s Stadium on the M6.

Previously known as both the Gilbert Alsop Stand and lately the Tile Choice Stand, it has now been re-branded in the company’s red colours and renamed the HomeServe Stand.

The investment is part of a five-year commitment by HomeServe in the club and is in addition to shirt sponsorship.

The new branding was unveiled at an event at the Banks’s Stadium yesterday, which was attended by Saddlers manager Dean Keates, players Liam Roberts and Liam Kinsella and chief executive Stefan Gamble.

“The continued support of HomeServe – one of the region’s biggest employers and an incredibly successful blue chip business – is fantastic for a club with the ambitions we have,” said Mr Gamble.

“Walsall is home to both of us, and we’re very proud of that, and it’s investments like this that reflect our confidence that this club has a bright future ahead of it both on and off the pitch.

“We’re looking forward to continuing to build on our already strong relationship with HomeServe in the coming years.”


John Greaves, brand director at HomeServe, said the company has always been keen to extend its partnership with the club.

And he admitted he was delighted to see the firm sponsor the stand which holds 5,000 spectators.

“This is another major milestone in our partnership with our home town club,” he said. “It’s a very proud day for all of us at HomeServe. We celebrate 25 years in Walsall this year and today we employ more than 1,100 people in the town, many of who are passionate Saddlers fans.

“Over the years, the town – and in particular its people – have been incredible supporters of our business and we want to recognise and celebrate that by giving back.


“This is us saying we’re proud to call Walsall our home.

“The partnership, which runs until the end of the 2021/22 season, will take HomeServe’s support to eight years.

“That makes it the firm’s longest ever community sponsorship commitment.”

Joseph Masi

By Joseph Masi
Football MMPJ

West Bromwich Albion reporter.


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