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Swifty's story turned into children's book on Walsall mascot

He is a key part of Walsall Football Club – but how did Swifty become the Saddlers' mascot?

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The answer has been revealed in a new children's book, which tells the story of how one small swift became a hero to thousands of young football fans.

The brand new storybook for young club supporters is a joint-project between Walsall Football Club and Walsall Studio School.

It was launched on Saturday when the Saddlers drew against Oxford United in a League One fixture.

Youngster Jacob Tranter, aged four, was invited along to the launch and was one of the first to receive his very own copy.

The book, which is aimed at children between the ages of three and six, aims to help youngsters develop their reading skills.

Commercial manager Wayne Thomas said: "When I first came to the club, secretary Dan Mole said it would be nice to engage with a younger audience here at the club.

"We feel our mascot and the book is a great way to do this.

"I feel bringing to life how Swifty became our mascot is a great way to engage young fans."

Mr Mole added: "As a football club we fully understand the positive impact we can have on supporters of all ages, particularly our younger supporters.

"By linking reading with the football club, we feel sure this will have a positive impact on their education." The book was a collaboration between staff and students at Walsall Studio School.

Head of Sixth Form Peter Stack said: "We have had students and staff working together over nine months to produce an excellent book for young readers.

"The combination of well-crafted story-telling and superb illustrations will further cement Swifty as an enduring part of Walsall."

The furry ambassador gears up the crowd at every home match, and in some cases away games too. He meets with the junior match day mascots, game officials and poses for countless pictures.

His name, Swifty, refers to when the club was founded as Walsall Town Swifts in 1888.

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