The Duke, a lifelong Villa fan, was guest of honour when they yesterday cut the ribbon on the multi-million pound facility at Bodymoor Heath.
Built over the past 18 months, the performance centre is viewed as key to fulfilling the club’s bold future ambitions.
Purslow explained: “Creating a high-performance culture needs the right facilities.
“The mission of the board since the summer of 2018 has been to bring our performance, strength, conditioning, rehabilitation and sports therapy functions up to 21st-century standards.
“We have created a new High Performance Centre; an environment suited to 21st-century elite sports. Today, Aston Villa has a training ground it can truly be proud of.”
Villa chairman Nassef Sawiris, who along with co-owner Wes Edens has invested nearly £400million since taking control of the club three years ago, was among those present yesterday to welcome the Duke.
William was given a tour of the new building, while he also met members of the Aston Villa Foundation’s Community Outreach and Support programmes, before being introduced to those involved in the antenatal clinics from the Birmingham and Sandwell NHS Trust who made use of facilities at Villa Park during the pandemic.
The Duke also spent time speaking to Villa boss Dean Smith, players and members of the club’s coaching staff.
Work to upgrade Bodymoor is not yet complete with the club aiming to have other facilities, including a multi-media analysis facility, mini auditorium and individual player coaching and meeting areas, in place for the start of pre-season training.
In addition to the first-team, the performance centre will also be used by Villa Women and the club’s academy teams.