Selfridges unveils ‘Christmas of Dreams’ window display

The department store’s festive campaign has been launched at its London, Birmingham and Manchester stores and online.

Christmas as Selfridges 2021
Christmas as Selfridges 2021

Selfridges has unveiled its Christmas window display with an “enchanted dream world” drawing on the Golden Age of Hollywood.

With just under two months until the big day, the department store’s “Christmas of Dreams” campaign has been launched at its London, Birmingham and Manchester stores and online.

Christmas at Selfridges 2021
Selfridges has unveiled its ‘Christmas of Dreams’ window displays (Aaron Chown/PA)

It features themes from 1930s Hollywood and 1950s musicals, and stars British actress and singer Jane Horrocks and drag artist and sculptor Juno Birch.

Selfridges managing director Andrew Keith said: “We are ready to bring magical moments to our customers, however they wish to celebrate this year, with our Christmas of Dreams.

Christmas at Selfridges 2021
A man dressed as Santa Claus outside Selfridges in London as the department store unveils its Christmas windows (Aaron Chown/PA)

“Fuelled by imagination, Selfridges is here to make Christmas shopping and gift-finding special and fun, and, this year, a little surreal.

“We know our customers have been dreaming of being together, so we are looking forward to hosting friends and families at Selfridges to celebrate even more extraordinary experiences this festive season.”

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