‘Good egg’ Jack Brooksbank dreams of owning a chain of pubs

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The groom-to-be fell in love with Princess Eugenie at first sight on a ski holiday.

Jack Brooksbank and Princess Eugenie

Princess Eugenie’s soon-to-be husband Jack Brooksbank is described as “charming” and a “good egg”, and has definitely won over his future parents-in-law.

Sarah, Duchess of York has been gushing in her admiration for the drinks executive, who dated Eugenie for around seven years before proposing on bended knee.

End the Silence Charity Fundraiser – London
Jack Brooksbank, Princess Eugenie and Sarah, Duchess of York at a charity fundraiser (Ian West/PA)

“We love Jack and I am so excited to have a son, a brother and a best friend,” she wrote on Twitter.

The Duke of York similarly was full of praise for his youngest daughter’s long-term love.

“Jack is an absolutely outstanding young man and Eugenie and he have got to know each other over a number of years, and I’m really thrilled for them,” the duke wrote in a personal tweet.


Eugenie first encountered the Stowe-educated socialite after meeting through friends on a ski trip near Verbier.

Accomplished skier Mr Brooksbank revealed in their engagement interview with BBC’s The One Show: “We were skiing which was amazing. Love at first sight.”

Eugenie, who cried when Mr Brooksbank proposed on holiday in Nicaragua, said: “We have the same passions and drive for life.”


The 32-year-old is a brand manager of Casamigos Tequila, which was co-founded by actor George Clooney.

After studying at Bristol University, Mr Brooksbank began a career in the hospitality industry, working in Brompton Brands venues in London including celebrity hangouts The Punchbowl and Whisky Mist.

He went on to become the manager of royal hotspot Mahiki, a former favourite of the Duke of Sussex’s and Eugenie’s sister Princess Beatrice.

Mr Brooksbank also helped launch Mexican-themed pub Tonteria in Chelsea, which was co-founded by Harry’s close pal Guy Pelly, and led to Mr Brooksbank’s job with tequila brand Casamigos.

Royal wedding
The Duke of York, Princess Beatrice, Princess Eugenie and Jack Brooksbank at St George’s Chapel, Windsor Castle, ahead of the wedding of the Duke and Duchess of Sussex (Jonathan Brady/PA)

He has said his dream is to start a chain of pubs.

His father and mother are George and Nicky Brooksbank who reportedly spend their time between a flat in Wandsworth, south London, and a home in France.

Mr Brooksbank is a chartered accountant and company director while Eugenie’s fiance has a younger brother Tom, responsible for UK investor relationships for fund management firm Troy Asset Management.

The groom-to-be has described himself and his future wife as “just Jack and Eug”.

RHS Chelsea Flower Show 2016
Jack and Eugenie at the RHS Chelsea Flower Show (Heathcliff O’Malley/The Daily Telegraph/PA)

Evenings are spent together, relaxing, watching TV.

“When I’m with Jack, we watch The Walking Dead, which we’re obsessed with. Maybe Game Of Thrones is our next thing. I don’t watch reality shows, but I love cooking programs,” Eugenie told Tatler for a day in the life interview.

Horse Racing – The Royal Ascot Meeting 2015 – Day Four – Ascot Racecourse
Jack, Sarah, Duchess of York and Eugenie cheer during the Coronation Stakes at Royal Ascot in 2015 (Dominic Lipinski/PA)

His grandmother has described him as a “charming boy” but joked he was not the “most intelligent”.

Joanna Newton, 91, told MailOnline: “I never thought he would get married to a royal.

“He’s a charming boy and all that but not the most intelligent and I would never have thought this would happen.”

The pensioner described him as a “good egg” and said: “I think it says a lot about Eugenie that it’s him she wants and it’s lovely.”

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