It happened at about around 3.15pm on Tuesday on Miners Way.
Despite efforts to administer trauma care and CPR from a bystander, nothing could be done to save the man and he was confirmed dead at the scene.
Two other people were taken to hospital, one being treated for 'potentially serious injuries', and the second for 'injuries not believed to be serious'.
Several emergency crews attended the scene, including three ambulances, two paramedic officers, a community first responder, and the Midlands Air Ambulances from Cosford and Tatenhill.
A West Midlands Ambulance Service spokeswoman said: “Crews arrived at the scene to find the driver of one of the cars, a man, in a critical condition, with bystander CPR already in progress.
“Crews worked together to administer advanced trauma care to the patient but sadly, despite the best efforts, nothing could be done to save the man and he was confirmed deceased on scene.
“The driver from the other car, a man, was treated for potentially serious injuries and was conveyed to Royal Stoke University Hospital on blue lights and sirens for further treatment.
“The passenger from the second car, a man, was treated for injuries not believed to be serious and was conveyed to Walsall Manor hospital on blue lights and sirens.”
Officers from the Staffordshire and West Midlands Serious Collision Investigation Unit have put out an appeal for witnesses following the fatal crash.
They said: "Police were called at 3.15pm on Tuesday (17 May) to Miners Way following reports of a two-vehicle collision.
"Officers, paramedics and Staffordshire Fire and Rescue Service attended and upon arrival, a driver was found trapped in each vehicle - a black Volkswagen Polo and a grey Volkswagen Golf.
"Sadly, the driver of the grey Volkswagen Golf, a local man in his thirties, died at the scene.
"Formal identification will take place in due course and specialist officers are supporting his family at this time.
"The driver and a passenger from the other car were taken to hospital for further treatment.
"A section of Miners Way remained closed for around four hours whilst officers from the Staffordshire and West Midlands Collision Investigation Unit carried out investigation work at the scene.
"Witnesses who may have seen the vehicles before the collision or anyone with relevant dashcam footage to message Staffordshire Police on Facebook or Twitter or email email@example.com quoting incident number 516 of 17 May."