Healthcare company Paycare sponsor Bilston Town shirts for two years

By Thomas Parkes | Bilston | Non league | Published: | Last Updated:

A healthcare company in the Black Country has backed a football club after it agreed to sponsor their kits for the next two years.

Bilston Town FC's Hayley Farren, Wayne Smith and Denise Frankham join Sally Bromley from Paycare for the announcement.

Paycare, based in Wolverhampton, will have its logo displayed along with the message "Thank You NHS" on Bilston Town Football Club's kits.

It will feature on the home and away shirts – as well as the kits of the youth team and under-eights – along with advertising around the grounds.

The shirts have been made by Midlands-based Macron who are responsible for including the NHS message in recognition of key workers amid coronavirus.

Club chairman Denise Frankham said: "We are delighted that Paycare has confirmed it will be continuing its support of Bilston Town FC and will be the club’s new kit sponsor for the 2020/21 season and 2021/2022 season.

"Everyone at the club and Paycare is keen to support Macron’s unique Thank You NHS campaign as a tribute to all the NHS staff and carers for the selfless work they have done and continue to do for all of us."

Paycare, formerly known as Patient's Aid Association, works with families, businesses and employees to offer a range of care through its plans.

Sally Bromley, partnership engagement officer for the company, said: "Next season may be a season like no other as we continue to adjust and find our way through the strange times we are all facing; we couldn’t be more excited to see Bilston Town start the season in the Premier Division of the West Midlands Regional League, having been in fifth position when the league was suspended and the 2019/20 season declared null and void earlier this year.

"We are proud to continue to support the health and wellbeing of the Bilston fans, as well as the wider community, and wish the club good luck for the season."

Thomas Parkes

By Thomas Parkes
Senior Reporter - @TParkes_Star

Senior reporter at the Express & Star, based in Wolverhampton. Got a story? Get in touch at


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