The Prince Albert on Railway Street, Wolverhampton, has announced it is halving the price of every product on Fridays, starting on May 20.
It means the price of a pint of Carling will be slashed from £3.80 to £1.90. Cocktails will be available for £3.50, while a double vodka and Pepsi will drop from £5.50 to £2.75.
Operations Manager Dale Murphy said that with soaring bills hitting people in the pocket, the venue was determined to "lead the way" in making sure every penny goes a little but further.
"We’re seeing the effect of the current challenging cost of living crisis throughout the city centre and wanted to make a strong statement to demonstrate that we’re all in this together," he said.
"We want people to be able to come and enjoy a night out, even if higher bills are squeezing the cash that is left over for socialising.
"Every Friday at The Prince Albert literally everything will be half price – which I think will make us cheaper than Wetherspoons, even if its just for one day a week!"
The half-price deal will run every Friday from 7pm.