Birchills-Leamore ward member Gaz Ali said he approached the fast food giant’s Reedswood outlet to discuss a proactive way to deal with complaints about litter generated from fast food restaurants that he receives.
And he said he was delighted with McDonald’s Reedswood’s response which will see regular litter patrols clean up the area as well as supporting chosen charities with donations.
The first litter pick was carried out last week while McDonald’s provided food parcels for Beechdale charity Residents R Us.
Councillor Ali said: “I am so delighted to work in partnership with McDonald’s Reedswood and would like to say a huge thank you for their co-operation.
“I often receive complaints about fast food shops regarding litter so I came up with an idea that maybe we could jointly litter pick in the surrounding areas.
“We had a discussion and I was very pleased with their excellent response. My colleague Amo Hussain and I have agreed to carry out regular litter picks, we will support their charity and they will support us with food parcels.
“We carried out our first litter pick last week and they provided us with food parcels for my local charity Residents R Us. We were joined by a child and other local residents.
“I believe it’s a unique partnership and first of this type in Walsall.”
Bradley Randles, McDonald’s business manager, said: “We are delighted to be working with Councillor Gaz Ali.
“At McDonald’s we are very passionate about giving back to our local community in any way we can.
"We are very excited to see what we can do together in the future.”
Reedswood branch supervisor Rachel Casey also took part in the first litter pick.
She said: “We at Reedswood McDonald’s believe in helping our local community and teaming up with the locals in improving the area we live in and work.
“And as a big fast food establishment we need to set the mark for others to follow.
“We are very excited for the future as by all of us working together and supporting local charities and food banks.
"Things can only get better, and I am a great believer in team work.”